Sir Alan Sugar, star of the BBC series The Apprentice, this week lays down a challenge to Jewish Chronicle readers: if you think you’d do so much better than his current candidates, prove it by joining his planned one-off “k’nackers’ special” of the show — named after the Yiddish term for “big shot”.
Sir Alan, 61, is so tired of commentators approaching him with their criticisms that he intends to propose to the BBC the one-off “k’nackers’ special”. The one-off — from the phrase gantzeh k’nacker — would particularly appeal to JC readers, he said in an hour-long interview this week.
Sir Alan said: “A k’nacker is a word that I may put in the English vocabulary. For your readers who don’t know, a k’nacker is a know-it-all, someone who thinks he can do everything better than everybody else. I’d love to be able to do a k’nackers’ version — particularly some of these journalists that write about my ‘idiots’ that they see on The Apprentice and how they could do things better. I promise you 100 per cent they couldn’t, because people do not understand the pressure these people are under and how seriously they take it.”
The premise? To challenge a selection of “these so-called k’nacker commentators” to compete in a simple task against a selection of ex-Apprentices. He says: “If I had a bet with Ladbrokes, I would win. I guarantee you my Apprentices would win.
“So I am going to put this to the BBC. But no doubt they would have to go through the committees to see whether there is any kind of ethnic problem with that.”
Sir Alan says that Jewish viewers will appreciate next Wednesday’s episode of The Apprentice, whose challenge “brings a whole new meaning to the word kosher”.
