Graduates need not be disturbed by the lack of jobs around - they should just carry on tweeting.
Recruiter Ben Rosen, 34, says that their best chance of success is to keep doing what comes naturally to them: hanging out on social media websites. He tells People: "Social media could be the way forward for some. It is a new industry that raises a company's profile and young people know how to do it anyway. Many already blog, have Facebook accounts and tweet. They can turn their pastime into a profession."
Originally from Hull, Mr Rosen moved to Manchester when he was 15 and then to London 11 years ago. Shortly after founding his London-based company, Inspiring Interns (inspiringinterns.co.uk) 18 months ago with five fellow Jews from Manchester, he won the BT Essence of the Entrepreneur 2009 award.
"Ours is a mutually beneficial solution for the graduate, who is looking for a foothold in the job market, and the company, which benefits from inexpensive trainees. Nearly 70 per cent of students we place get offered a job."
He explains why social media marketing is so successful: "Advertisements convince 10 per cent of readers to buy, but online recommendations from friends can yield a 44 per cent conversion rate. No company can ignore that."
